The platform is rolling out a new feature that enables them to reduce the amount of AI-created media appearing in their feeds. This move comes as the platform announced that it currently hosts over 1 thousand million AI-generated clips.
Testing and Rollout
The update is in a pilot phase over the coming weeks before a full-scale rollout. This shift coincides with a rise in content created by AI, driven by recent video-generation tools.
The Broader AI Trend
Recent reports that nearly 10% of the quickest rising video streams on a popular video site primarily display AI-generated videos. A large amount of this output is classified as low-quality AI content, a term for poor-quality, bulk-generated content that is often absurd or bizarre.
“We know from our community that numerous viewers appreciate content produced via AI tools, including digital art to educational videos, and we aim to offer the community the power to increase or decrease of that, depending on their own choices,” commented a company executive.
Volume and Proportions
TikTok announced that there are currently over a billion videos on its app identified as made with AI. In total, in excess of 100 m videos are added to the service each day, making AI content a relatively small part of its overall inventory.
User Control Features
Viewers will be capable of reduce or increase the level of AI content they watch by using the content preference option in the app and selecting the AI content topic. Additional categories that currently be adjusted under the setting encompass politics, style, cosmetics, and choreography.
AI Disclosure Rules
Its policies mandate content makers to identify lifelike artificially created content, and it bans dangerous deepfakes of celebrities or critical incidents. Any authentic-looking AI video that is not labeled can be deleted under its terms of service.
In addition, the service will from now on apply an “AI-made” label to content produced via its own AI tools, or detected by an industry-wide initiative for identifying artificial media. This step is aimed to help prevent users from seeking to bypass the disclosure requirement.
Educational Initiatives
The company is furthermore launching a $2m educational fund for specialists and groups to produce learning resources about using AI responsibly. This program will benefit charitable organizations specializing in training coding and technology.
Content Safety Approach
The video-sharing app has justified its safety measures, during discussion over intentions to make redundant numerous safety staff in Britain. TikTok is set to reduce 439 jobs in its trust and safety division in London, with worker representatives and digital protection specialists voicing alarm that people are being substituted by AI moderation.
A company official explained that people-led review would continue to be important, but AI can protect employees by removing the most distressing content ahead of it gets reviewed by people. The company stated a significant reduction in shocking and graphic content handled by content reviewers over the previous year due to reliance on its AI tools.
“We think that it’s essential to balance humans and technology to keep the platform safe,” she said. “We’ll have staff as involved in the system, but we further consider it’s extremely critical to minimize viewing of unsafe media as swiftly, which is the area in which a lot of the machine support is making a difference work at speed.”
